Life Insurance with a Free Gift: The Best Deals in the UK

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By Cai Bradley
Updated on Wednesday 15 May 2024

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If you have dependants such as a child or spouse, taking out life insurance is hugely important in providing them with financial security when you’re no longer around, but finding the right policy can be challenging.

If you’re split between providers, one factor to consider is whether they offer life insurance with a free gift, such as a gift card, cash reward, or even a holiday. Although this shouldn’t be the only reason you choose to take out life insurance, a free gift can give one provider the edge over another if it’s offering the same level of cover for the same price. Think of it as a handy welcome bonus!

Life Insurance Provider  Quote Free Gifts
Quick Quote Life Get a Quote Amazon voucher worth up to £200.
Aviva Life Insurance Get a Quote £120 M&S voucher.
Churchill Get a Quote Gift card worth between £35 and £180.
Compare the Market Get a Quote Amazon gift cards worth between £25 and £195.
Co-op Life Insurance Get a Quote New customers get £75 to be spent in B&Q or via Love2Shop.
Legal & General Get a Quote £100 gift card on offer for basic and over 50s life cover.
LV Life Insurance Get a Quote Up to £250 gift card from the likes of M&S, JustEat and IKEA.
MoneySuperMarket Get a Quote £100 gift card to spend in Argos, Next or M&S.
Post Office Get a Quote £50 to spend at Argos, M&S or Amazon.
Quidco Get a Quote Receive hundreds of pounds in cashback.
Sainsbury's Get a Quote Up to £110 in Nectar Points.
SunLife Get a Quote £100 gift card plus a Dine card with over 50s cover.
Zurich Get a Quote Vouchers worth up to £100.

Remember that it’s not just about finding the cheapest policy available - making sure that you have the correct level of cover in place is very important.

Quick Quote Life – Amazon voucher worth up to £200

Quick Quote Life Limited is a trusted life insurance broker that works with some of the best providers in the UK and has been providing customers with affordable policies for over a decade.

Its trained and friendly advisors will walk you through the process of taking out a life insurance policy that suits your needs and meets your individual requirements, obligation-free.

If you decide to take out cover through Quick Quote Life, you could be entitled to a free Amazon gift voucher worth up to £200 to spend however you like.

Visit Quick Quote Insurance to get your free, no-obligation quote today and find out how to redeem your gift voucher.


Legal and General life insurance – Free £100 gift card

As a ‘thank you’ for taking out life insurance with them, Legal and General offer a free gift card from M&S or Amazon for all new customers.

If you take out a fixed over 50s life insurance policy, you will automatically be entitled to a £100 gift voucher once your policy has been active for six months or more (as long as you have made all monthly payments in-full and on time).

For a limited time only, you can also get an £100 gift card when you take out basic life insurance or decreasing life cover with or without critical illness cover.


LV life insurance – Gift cards worth up to £250

LV= (formerly Liverpool Victoria) is currently offering up to £250 worth of e-gift vouchers when you take out a life insurance policy with them, but the amount you are entitled to depends primarily on the premium you pay. Policyholders who pay a minimum monthly premium of £5 will be entitled to a £30 gift card, while those who pay £50+ a month could receive a gift card of up to £250.

Gift cards featured are from the likes of Uber, Argos, M&S, Just Eat, Ikea, Amazon, John Lewis, and Currys PC World. 

You must pay six months premiums in order to be eligible, as is standard when it comes to life insurance with a free gift or welcome bonus.


MoneySuperMarket life insurance – £100 gift card

MoneySuperMarket (MSM) is offering a free £100 gift card to spend at Argos, Next and M&S. when you take out life insurance through its website.

To be eligible, all you need to do is take out life cover through MSM and make six monthly payments on your policy.

Within 40 days of making your sixth payment, you will receive an email with your free £100 gift card.

Read more: MoneySuperMarket life insurance with a free Amazon gift card


Post Office life insurance – £50 gift card

They don’t just deliver your post!

If you take out life insurance from the Post Office, you could be rewarded with a special welcome bonus of £50 to spend at Argos, M&S, or Amazon. 

As always, there is a set qualifying period and terms and conditions apply, which you can read about on their website.


Quidco life insurance – Hundreds of pounds in cashback

Rather than getting a gift card or voucher code, if you sign up to Quidco and take out a life insurance policy through the website, you could receive hundreds of pounds in cashback.

You can spend your cashback however you like, with it being paid out via PayPal, bank transfer, or as a gift voucher.

See our full Quidco review or sign up today to get an additional £10 cashback for free!


Sainsbury’s life insurance – Up to £110 Nectar points

If you take out life insurance with Sainsbury’s bank (and you’re a Nectar card holder), you will get up to £110* worth of Nectar points and double Nectar points on all your Sainsbury’s fuel and shopping while your policy is active. 

The number of Nectar points you receive is dependent on the type of policy you take out and the amount you pay in monthly premiums.

*If your monthly premium is over £20.00 you'll receive 22,000 points which are equivalent to £110

‘SunLife’ life insurance – Over 50s life insurance with a free gift

To thank you for taking out over 50s life insurance, SunLife are offering a £100 Love2Shop gift card plus a Dine card to all new customers.

You can spend this gift card at high street brands, including Argos and Marks & Spencer. Similiar to other providers terms, your gift card will be sent to you after six months premiums have been paid.


Zurich life insurance – Vouchers worth up to £100

You could get gift vouchers worth up to £100 to spend at Amazon, John Lewis and Love2Shop for taking out life insurance with Zurich with the promotional code ZOFFERS100. Vouchers are issued after the 6th premium has been paid.

This promo code can change at any time – as can the offer – so be sure to check the website for up-to-date information.

If you’re looking to take out a policy with Zurich anyway, why not use the promo to get yourself a nice little bonus of £100 to spend at some of the most popular retailers in the UK?


Get the best cover for you - not the best free gift

Life insurance is a long-term investment and a commitment that stays with you for a number of years, so it’s important to choose the provider that offers the best and most affordable cover for you, not simply the provider that has the best free gift.

Think of your free welcome gift as an added bonus and not the determining factor in deciding the life insurance company that you purchase cover from.

Remember that you should only choose a premium that you know you will be able to afford comfortably each month. Although welcome gifts can be more attractive for those who pay a higher premium, it may not work out as a better deal if you cannot afford to pay premiums further down the line.

Comparing life insurance quotes

Before even considering which life insurance providers offer free gifts, it’s crucial that you compare quotes from a variety of providers using comparison sites like

Some of the best life insurance companies may not offer a free gift, but they could offer cheaper premiums for the same level of cover, which will leave you better off in the long-run.

Are you buying your first home? Do you have children you need to secure financially? Before taking out a policy, consider why you need life insurance, how much cover you need, how much you can afford to pay in premiums, and what type of policy best suits you.

It’s likely that you will need to take out a policy at some point, so if you can get yourself life insurance with a free gift that covers all relevant bases and costs the same as what other providers are offering – go for it!

Browse our library of articles for more information on life insurance.

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