Life Insurance with a Free Gift: The Best Deals in the UK

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By Cai Bradley

Updated on Thursday 9 January 2020

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If you have dependants such as a child or spouse, taking out life insurance is hugely important in providing them with financial security when you’re no longer around, but finding the right policy can be challenging.

If you’re split between providers, one factor to consider is whether they offer life insurance with a free gift, such as a gift card, cash reward, or even a holiday. Although this shouldn’t be the only reason you choose to take out life insurance, a free gift can give one provider the edge over another if it’s offering the same level of cover for the same price. Think of it as a handy welcome bonus!

Here’s a list of the best and most reliable companies that offer life insurance with free gifts in the UK – including gift cards worth up to a massive £250 and a prize draw to win a free trip to Florida – followed by quick explanations of what each of them are currently offering.

Remember, these deals are ever-changing, but all life insurance deals in this article are correct as of November 2019, and it’s likely that the providers in this list will be offering some type of welcome bonus all-year round.

Aviva life insurance – £50 M&S voucher

When you take out over 50s life insurance online with Aviva, they will send you £50 worth of Marks and Spencer vouchers once they have received your fourth monthly payment!

As it can be more expensive than regular policies, getting over 50s life insurance with a free gift is a welcome bonus to anyone looking to take out cover.

This is not just any gift card; this is a free M&S gift card.

Read more: Aviva’s £50 free gift terms and conditions

Churchill life insurance – Gift cards worth between £35 and £180

When you take out a new life insurance policy with Churchill, you could get a gift card from Amazon, Tesco, or Marks & Spencer worth anything between £35 and £180, depending on the cost of your monthly premiums.

Learn more: How to Save Money on Life Insurance

Your gift card will be sent to you once you have paid premiums for six months, and the amount you receive varies as follows:

Monthly Premium

Gift Card Value

£4.00 - £10.00


£10.01 - £20.00


£20.01 - £30.00




You could get a free £35 gift voucher from Churchill Life Insurance for paying as little as £4 a month. Oh yes!

Read more: Churchill’s free life insurance gift of up to £180

Compare the Market life insurance – Up to £185 gift card

Purchasing life insurance online through Compare the Market entitles you to an Amazon gift card from £25 to a huge £185, depending on the cost of your premiums and the provider you choose.

Compare the Market will contact you after you’ve paid your third monthly premium with the details of your gift card, following which you’re free to spend it however you like – simples!

Read more: Compare the Market Amazon gift card

Co-op life insurance – £50 in food

New customers who buy life insurance directly from Co-op Insurance Services will be eligible to receive a free gift in the shape of a £50 Co-op Food voucher.

You should expect to receive your voucher within 180 days of your life insurance policy beginning, but you will not be eligible if it is cancelled within four months of its start date.

Read more: Co-op life insurance with free gift voucher

Direct Line life insurance – Gift card worth up to £180

When you take out term life insurance with Direct Line via their website or over the phone, you are entitled to a free e-gift card worth up to £180!

The gift vouchers available to choose include an Amazon gift card, Love2Shop voucher code, or a Marks and Spencer gift card. 

You should receive your free gift once your term life insurance policy has been running for six months, provided you haven’t cancelled your policy, a claim has not been made and your monthly payments are up to scratch.  

The value of your free gift from Direct Line depends on the amount you pay in monthly premiums:

Monthly Premium

eGift Value

£5.00 - £10.00


£10.01 - £20.00


£20.01 - £30.00




You may notice that it’s almost identical to Churchill’s life insurance with a free gift, but Churchill has a slight edge as its premiums start from £4, rather than £5.

Remember that it’s not just about finding the cheapest policy available - making sure that you have the correct level of cover in place is very important.

Read more: Direct Line life cover

Legal and General life insurance – Free £100 gift card

As a ‘thank you’ for taking out life insurance with them, Legal and General offer a free gift card from M&S or Amazon for all new customers.

If you take out a fixed over 50s life insurance policy, you will automatically be entitled to a £100 gift voucher once your policy has been active for six months or more (as long as you have made all monthly payments in-full and on time).

For a limited time only, you can also get an £100 gift card when you take out basic life insurance or decreasing life cover.

Read more: Legal and General life cover with free gift voucher

LV life insurance – Gift cards worth up to £250

LV= (formerly Liverpool Victoria) is currently offering up to £250 worth of e-gift vouchers when you take out a life insurance policy with them, but the amount you are entitled to depends primarily on the premium you pay. Policyholders who pay a minimum monthly premium of £5 will be entitled to a £30 gift card, while those who pay £50+ a month could receive a gift card of up to £250.

Gift cards featured are from the likes of Uber, Argos, M&S, Just Eat, Ikea, Amazon, John Lewis, and Currys PC World. 

You must pay six months premiums in order to be eligible, as is standard when it comes to life insurance with a free gift or welcome bonus.

Read more: LV life insurance with a free e-gift card

MoneySuperMarket life insurance – £100 gift card

MoneySuperMarket (MSM) is offering a free £100 gift card to spend on Amazon when you take out life insurance through its website.

To be eligible, all you need to do is take out life cover through MSM and make six monthly payments on your policy.

Within 40 days of making your sixth payment, you will receive an email with your free £100 Amazon gift card.

Read more: MoneySuperMarket life insurance with a free Amazon gift card

Post Office life insurance – £50 gift card

They don’t just deliver your post!

If you take out life insurance from the Post Office, you could be rewarded with a special welcome bonus of £50 to spend at Argos, M&S, or Amazon. 

As always, there is a set qualifying period and terms and conditions apply, which you can read about on their website.

Read more: Post Office life insurance with a free gift card

Quidco life insurance – Hundreds of pounds in cashback

Rather than getting a gift card or voucher code, if you sign up to Quidco and take out a life insurance policy through the website, you could receive hundreds of pounds in cashback.

You can spend your cashback however you like, with it being paid out via PayPal, bank transfer, or as a gift voucher.

See our full Quidco review or sign up today to get an additional £10 cashback for free!

Quick Quote Life – Amazon voucher worth up to £200

Quick Quote Life Limited is a trusted life insurance broker that works with some of the best providers in the UK and has been providing customers with affordable policies for over a decade.

Its trained and friendly advisors will walk you through the process of taking out a life insurance policy that suits your needs and meets your individual requirements, obligation-free.

If you decide to take out cover through Quick Quote Life, you could be entitled to a free Amazon gift voucher worth up to £200 to spend however you like.

Visit Quick Quote Insurance to get your free, no-obligation quote today and find out how to redeem your gift voucher.

Read more: £200 Amazon gift voucher from Quick Quote Life insurance

Sainsbury’s life insurance – Up to £90 Nectar points

If you take out life insurance with Sainsbury’s bank (and you’re a Nectar card holder), you will get up to £90 worth of Nectar points and double Nectar points on all your Sainsbury’s fuel and shopping while your policy is active. 

The number of Nectar points you receive is dependent on the type of policy you take out and the amount you pay in monthly premiums.

Read more: Sainsbury’s life insurance with a free gift of Nectar points

‘Sun Life’ life insurance – Over 50s life insurance with a free gift

To thank you for taking out over 50s life insurance, Sun Life are offering a £110 gift card to all new customers.

You can spend this Love2Shop gift card at thousands of high street brands, including Argos, Boots, Debenhams, Iceland, and Marks & Spencer.

Read more: Sun Life over 50s life insurance with a free gift card

Virgin Money life insurance – Get a quote to enter a prize draw

You don’t even need to take out a policy to be in with a chance of winning an incredible prize from Virgin Money – all you have to do is get a life insurance quote online and you will be entered into a prize draw to win the trip of a lifetime to Florida.

The offer billed the ‘Great Insurance Giveaway’ offers several prizes, including a seven-night trip to Orlando and a pair of return flights to New York.

To enter, all you need to do is get a Virgin Money life insurance quote online using a few personal details. Irrespective of whether you go ahead with the policy or not, you will be automatically added to the draw, with one lucky winner being chosen at random every quarter.

Read more: Virgin Money life insurance prize draw

Zurich life insurance – Vouchers worth up to £100

You could get gift vouchers worth up to £100 to spend at Amazon, John Lewis and Love2Shop for taking out life insurance with Zurich with the promotional code ZOFFERS100.

This promo code can change at any time – as can the offer – so be sure to check the website for up-to-date information.

If you’re looking to take out a policy with Zurich anyway, why not use the promo to get yourself a nice little bonus of £100 to spend at some of the most popular retailers in the UK?

Read more: Zurich life insurance with a free gift of £100 in vouchers

Get the best cover for you - not the best free gift

Life insurance is a long-term investment and a commitment that stays with you for a number of years, so it’s important to choose the provider that offers the best and most affordable cover for you, not simply the provider that has the best free gift.

Think of your free welcome gift as an added bonus and not the determining factor in deciding the life insurance company that you purchase cover from.

Remember that you should only choose a premium that you know you will be able to afford comfortably each month. Although welcome gifts can be more attractive for those who pay a higher premium, it may not work out as a better deal if you cannot afford to pay premiums further down the line.

Comparing life insurance quotes

Before even considering which life insurance providers offer free gifts, it’s crucial that you compare quotes from a variety of providers using comparison sites like

Some of the best life insurance companies may not offer a free gift, but they could offer cheaper premiums for the same level of cover, which will leave you better off in the long-run.

Are you buying your first home? Do you have children you need to secure financially? Before taking out a policy, consider why you need life insurance, how much cover you need, how much you can afford to pay in premiums, and what type of policy best suits you.

It’s likely that you will need to take out a policy at some point, so if you can get yourself life insurance with a free gift that covers all relevant bases and costs the same as what other providers are offering – go for it!

Browse our library of articles – including the related topics below – for more information on life insurance.

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